Search Engine Optimization

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Domains For Sale

SEO Case File

Url	www.disabledtoilets.co.uk
Time Achieved	12 Months
Positions Achieved	Google: #1 Yahoo: #1 MSN: #1

Despite its two year web presence the domain was not appearing for the relevant keywords and sales were not improving. The client was also paying large amounts in Google Adwords.

With a big facelift which included a new menu system and an online shop being added this site was already improving. Next was the search engine optimization. Over the next 12 months we took this site from page unknown to Google page 1, position 1 for several keywords.

Sales are now on the rise and the Google Adwords bill is now lower.

 

Search Engine Optimization

What is the point of a website, if it can't be found!

Search Engine Optimization or SEO is a search engine marketing process that improving the traffic volume to a web site by increasing the sites relevance in the search engine. This is done by using keywords in the web site and correct use of HTML code and other coding practices.

What does that mean?

It very easy to have a web site designed and looking good, however SEO involves page layout, wording strategies and keyword placements. Seo professionals research the website theme and produce a website that is engineered to its purpose.

How we can help?

We have been studying the workings of search engines for many years now and have fine tuned our optimization process and how best to use it.

We have helped many companies achieve up to a 20% increase by optimizing their web sites (these can be seen to the right).

As this is an up and coming technology, we keep our finger on the pulse and learn as we go.

What does an SEO service cover?

We offer a complete search engine optimization service which looks at the following:

• Keywords
  We will research all associated keywords and key phases with your site content and improve the text on your website to include these words.
• Code Cleanup
  When web sites are designed, unnecessary lines of code are left behind, these line can slow down a website and can also effect the search engine ranking. We removed these lines and some cases use alterative code to cut down the page size, meaning your page will load faster.
• Meta tags
  Meta tags are often left out of the design process and in some cases Meta tags are abused and can lead to being banned from search engine crawls. We review your Meta tags and were appropriate, we make changes.
• Graphics Optimization
  Graphics on website's can sometimes be too big and take too long to load, meaning that the end user is moving on to another site.
• Link Building
  This is a long process as we search the internet for web site with high positions and high Page Ranks, which have content matching yours and exchange links.

We don't use link farms, free for alls, linking rings or any other span linking strategies as these have more chance of damaging you website positioning.

Our Search Engine Optimization process

We have two optimization areas which we work with.

1. On Page Optimization
2. Off Page Optimization

On Page Optimization

As part of our optimization we may recommend modifying the text of your homepage to make it more relevant. This is very important as when spiders/crawlers go through your site they need to associate keywords with one another. Keywords are what users type in to find a specific product/service. The density of keywords and key phrases on the homepage is another important aspect to optimization. Too many and the search engine can see it as spam and could result in your website being banned from future crawls; too few and your site may not appear at all.

Other coding may be added to homepage to increase the relevancy. We will also add a site map to your website if one does not exist to give the web spiders/crawlers access to every page in your site.

Once complete we will ensure that your website complies with the W3C standards. These are web standard that ensure valid coding has been used and easy accessibility to the site can be made.

Off Page Optimization

This is mostly an ongoing process, where we build up your Page Rank (PR). This tells Google and other users how useful and popular your site is. Each link that is made to your site is like a vote of confidence. The more sites you have linking you the higher your PR will be. This doesn't mean getting any website to link you, the links must be from relevant sites.

When “Link Building” we ensure that links are only obtained from relevant sites such as related directories and forums and not link rings, link farms, adult sites or gambling sites etc.

 

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